🎯 Strategic UX Designer • Available for Opportunities
Transforming Complex Problems Into Intuitive Experiences
Senior Product Designer creating impactful digital products across Advertising, Energy, Healthcare, Insurance, Security, and Telecommunications that enhance user experiences and drive business results.
Why Choose My Expertise
I bring strategic design thinking to complex enterprise challenges, creating user-centered solutions that drive measurable business results across multiple industries.
Strategic Thinking
I don’t just design interfaces—I architect product ecosystems. My Microsoft Cloud Solution Center redesign increased user satisfaction through strategic AI integration and user journey.
Scale Expertise
From healthcare platforms serving millions to enterprise security dashboards protecting Fortune 500 companies—I’ve designed for scale across 6 industries with proven impact metrics.
Innovation Leadership
Pioneer in intelligent, automated UX design and interface-focused, scalable API-first product architecture. I bridge the gap between advanced, innovative technology with user-focused.
Featured Work
Strategic design solutions across enterprise technology, healthcare innovation, and digital transformation initiatives that drive measurable business impact and user satisfaction.
Microsoft Azure Cloud Solutions
Architected the next-generation Microsoft Cloud intelligence platform, integrating AI-driven insights with enterprise workflows. Transformed complex data ecosystems into intuitive experiences that scale across global organizations.
Microsoft Healthcare Cloud Solution
Pioneered breakthrough AI-powered diagnostic interfaces for Microsoft Healthcare Cloud. Created seamless patient-provider experiences that leverage machine learning to improve healthcare outcomes while maintaining strict privacy standards.
Windows AI Copilot Revolution
Architected the next-generation Microsoft Cloud intelligence platform, integrating AI-driven insights with enterprise workflows. Transformed complex data ecosystems into intuitive experiences that scale across global organizations.
7-Eleven Omnichannel Experience
Transformed 7-Eleven’s digital ecosystem by designing IoT-integrated mobile experiences that bridge physical and digital retail. Created data-driven personalization that increased customer lifetime value significantly.
GE Renewable Energy Intelligence Report
Architected the next-generation Microsoft Cloud intelligence platform, integrating AI-driven insights with enterprise workflows. Transformed complex data ecosystems into intuitive experiences that scale across global organizations.
Enterprise Security Command Center
Pioneered breakthrough AI-powered diagnostic interfaces for Microsoft Healthcare Cloud. Created seamless patient-provider experiences that leverage machine learning to improve healthcare outcomes while maintaining strict privacy standards.
Cloud for Solution Center at Microsoft
Role : Product Designer
Improving user experiences through 7-Eleven mobile app that leverages IoT and responsive design for efficient workforce management and enhanced performance.
Digital Retail Evolution at 7-Eleven
Role : Sr UX Designer
Improving user experiences through 7-Eleven mobile app that leverages IoT and responsive design for efficient workforce management and enhanced performance.
AI Empowerment at Microsoft
Role : Product Designer
Transforming user experiences with collaborative Microsoft AI and cross-platform design, ensuring seamless integration and empowering users worldwide.
Digital Retail Evolution at 7-Eleven
Role : Sr UX Designer
Improving user experiences through 7-Eleven mobile app that leverages IoT and responsive design for efficient workforce management and enhanced performance.
Cloud Monitoring Solution at GE-Renewable
Role : Sr UX Designer
Enhancing user experiences by leveraging GE Renewable advanced data analytics and software solutions to significantly boost efficiency, security, and overall asset reliability.
E-Security Solution
Role : UX Designer
Optimizing user experiences with a B2B cloud SAAS management solution, enabling streamlined cost and security management for public cloud environments.
Design that drives results
With extensive experience in API-driven SaaS products, I specialize in creating user-centered digital experiences that solve complex technical challenges with elegant simplicity.
My expertise spans the complete product design lifecycle—from user research and information architecture to interaction design and visual polish. I thrive in collaborative environments, working closely with engineering and product teams to deliver solutions that users love and businesses need.
Whether it’s a healthcare mobile app, enterprise security dashboard, or consumer fintech platform, I bring the same user-first approach to every project.
Industries
- Healthcare & Medical
- Security & Enterprise
- Retail & E-commerce
- Energy & Utilities
Expertise
- API-driven SaaS
- Mobile App Design
- Data Visualization
- Design Systems
It was a pleasure to have Poonam as part of our team at Microsoft. The product structure and design systems for our space are particularly complex, and Poonam was not afraid to dive in, ask lots of questions, and make sure she was getting frequent feedback from all relevant team members. She was a great exploratory designer, offering many iterations to make sure she landed on a good design….
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I worked with Poonam on several features on the Cloud for Healthcare team. Poonam is laser-focused on making sure that we provide a great experience for our customers and asks the right, hard questions to make sure we deeply understand the customer problem. In the execution phase, she’s detail oriented and collaborates effectively with various disciplines to drive clarity. I would happily work….
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Working with Poonam was great. She brought in great user centered perspectives and insights to the work she did. Poonam was a great collaborator with all the different disciplines in the team. She worked quickly through the work, going above and beyond what was asked of her which brought in improvements to designs and workflows that were unexpected. Our time working together …
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What People Say
Testimonials from colleagues, clients, and collaborators
Design Philosophy
My approach transcends traditional UX methodologies. I believe in Strategic Empathy—understanding not just user needs, but business constraints, technical possibilities, and market dynamics to create solutions that are both innovative and implementable.
Strategic Empathy
Deep user research combined with business strategy to create solutions that serve both user needs and organizational goals.
Systems Thinking
Every design decision considers scalability, maintainability, and cross-platform consistency from day one.
Impact Measurement
Every design hypothesis is validated through data, A/B testing, and continuous user feedback loops.
Collaborative Leadership
Leading cross-functional teams through design thinking while mentoring junior designers and fostering innovation culture.
My Strategic Design Process
A proven methodology that delivers measurable business impact
Strategic Discovery
Business alignment, competitive analysis, and deep user research
Concept Innovation
Ideation workshops and rapid prototyping with stakeholders
Systems Design
Scalable design systems and high-fidelity prototypes
Validation & Testing
User testing, A/B experiments, and performance metrics
Launch & Optimize
Implementation support and continuous improvement
Experience
Hey! I’m Poonam, a UX/UI designer passionate about crafting clear, intuitive, and visually engaging experiences. My journey started with a love for visual design, which naturally led me to the world of UX/UI. Today, I help businesses turn ideas into functional digital products, from responsive websites to full product interfaces. I enjoy thinking through every detail of the user journey, always aiming to make things not just usable, but enjoyable. When I’m not designing, you’ll probably find me sketching new ideas, exploring tools, crafting my ecommerce or dreaming up side projects (some of which still live quietly in the archives 🌱).
Career Journey
Integrity Marketing Group
– May 2024 – Present
Microsoft
– Oct 2022 – March 2024
Valimail
– Aug 2022 – Oct 2022
7- Eleven
– Aug 2021 – Jul 2022
GE Renewable Energy
– Feb 2021 – Jul 2021
Columbia Cosmetics Manufacturing Inc.
Lead Web Developer – Jan 2020 – Feb 2021
My Stack
Ready to Innovate Together?
Let’s discuss how strategic design leadership can transform your organization’s user experience and drive exceptional business outcomes.
Let’s Connect
I’m always interested in discussing innovative projects, strategic design challenges, and opportunities to create meaningful user experiences that drive business success.
Open for Opportunities
- UX-Product Design Roles
- Web Development
- Enterprise SaaS & AI Product Design
- Speaking & Mentoring Opportunities
• Open to Work
• Available for travel and on-site collaboration
Copyright © 2025 Poonam Vora. All rights reserved.